I build and scale ecosystems in the intersection of education, tech and entrepreneurship.

0 → 100K+ Growth | Marketing & Partnerships | U.S. & China

View My Work
Zoey speaking
100K+
Own followers
0→20K
Client Follower Growth
14B+
Views
1000+
Content Pieces Created
70+
Events Delivered

Trusted by the most respected enterprises

Harvard Business Review Columbia University Microsoft ByteDance Tencent Alibaba.com
Ecosystem Marketing

Marketing for China's Top Business School Accelerator

Designed and facilitated start-up accelerator programs in CKGSB for 250+ founders in partnerships with industry giants like Microsoft, Alibaba, Tencent, Baidu, Bytedance and VCs like SoftBank, IDG etc.

250+
Founders Engaged
250+
Articles Published
3.3M+
Views
CKGSB Event CKGSB Team CKGSB Event

Built TikTok Shop Academy as a Hub for E-Commerce Ecosystem

Led a team of 7 to develop 600+ training programs, case studies, reports and events for over 100k sellers.

100K+
Sellers Registered
600+
Training Programs
$1.5M
Budget Managed
TikTok Shop Academy

Product Launch PR Campaign for VR PICO 4

Led the launch campaign for the VR product PICO 4 in China, which generated over 2B impressions. Coordinated press release for PICO 4 with 100+ media offline.

2B+
Impressions
9,000+
Media Mentions
100+
Media Partners
PICO 4 Launch PICO 4 Launch
Social Media

Built thought leadership brand and created "100 Ways to Evolve" video interview series with 10+ professors. Data-driven strategy with daily analytics tracking.

100K+
Followers
1.5M+
Views
600+
Content Pieces

Hot video: 40K views, 3000+ likes

Hot Video
🧘‍♀️

My Second 10-day Vipassana Retreat after Graduation from Master of Spirituality Mind Body at Columbia University

Partnerships

Harvard Business Review China Partnership (100M+ views)

Initiated partnership with Harvard Business Review China and CKGSB, producing a thought leadership documentary featuring 20+ CEOs and experts on e-commerce innovation, which reached 100M+ views and drove founder adoption of TikTok Shop.

HBR Documentary HBR Documentary HBR Documentary

VC & University & Publisher Partnerships

Delivered events across TikTok Shop (50+) and CKGSB (20+) with VCs and universities and publishers. Full execution: coordination, marketing, logistics.

Partnership Event Partnership Event Partnership Event

Let's Connect

Interested in collaborations, partnerships, or learning more about my work?
I'd love to hear from you.

Connect on LinkedIn zoeylifecoach@gmail.com